About Adam Tranter
My name is Adam Tranter. I’ve been riding bicycles of all types all of my life. I’m passionate about turning the UK, and my home city of Coventry, into great places to cycle so that everybody can reap the benefits. In 2008, I founded communications agency, Fusion Media. The agency focuses on cycling and active lifestyle; we work with brands like Brompton Bicycle, Evans Cycles, Shimano and Red Bull.
We now have a once-in-a-generation opportunity to help more people onto bikes for greater personal and public health and to help the climate crisis; that’s why I’m working as Bicycle Mayor for Coventry.
I have 5-year-old twin boys with my wife Aurélie, who is also passionate about active travel and the environment.
Aurélie and I set up Warwickshire’s first school cycle bus which runs each week, delivering up to 20 children to school by bike.
My communications experience is ideally placed to put cycling on the agenda in Coventry and use media to hold policy makers to account. My professional experience can build support from across industry and national governing bodies and charities.
Adam often rides his trusty Brompton in and around the city
Sir Chris Hoy
6x Olympic Champion“There are few people who understand the importance of getting more people active than Adam. There are even fewer who have the practical experience and knowhow to bottle all that is great about cycling and take it to new cyclists. I look forward to seeing what Adam can achieve, getting more children cycling and continuing to raise awareness of the many benefits.”
Phil Upton
BBC Coventry & Warwickshire“Adam is a ‘Covkid’ as we would say here. So he’s grown up here, still has family here and is uniquely placed to understand the frustrations of cycling infrastructure in Coventry and best represent a whole range of issues from cycling use, environmental and health benefits and modernising city transport strategies.”